Two on-site workshops for Stratcomm Africa’s communications team, combining digital advertising, AI tools and a hands-on campaign challenge.
On 10 April 2025, the team explored targeting, planning and measurement across Meta, Google and LinkedIn.
On 17 April 2025, the focus moved to AI in marketing: prompting, content creation, reporting and responsible use, with live demonstrations and practical exercises.
Teams built campaign plans for a cookstove adoption exercise, covering audiences, creative ideas, platforms, budgets and measurement.